Sticky Post

A sticky post is a submission pinned to the top of a subreddit by moderators, used for announcements, recurring threads, or rules. A subreddit can have up to two stickies at once. Pinned posts appear above the normal hot ranking and stay there until the mods unpin them.

Common uses include: weekly recurring threads ("Self-Promotion Saturday," "Who's Hiring – June," "Daily Discussion"), pinned rules or megathreads for hot topics, AMA scheduling and verification posts, and mod announcements about sub policy changes. Comments inside a thread can also be stickied by the OP or by mods, which is how official answers or moderation notes get pushed to the top of a comment section.

For marketers, recurring stickied threads are often the sanctioned channel for self-promotion in subs that otherwise ban it outright. r/SaaS, r/startups, r/Entrepreneur, and many vertical subs run weekly threads where founders can share their products in a structured way. These threads are crowded and individual visibility is limited, but they're a safe place to post links without violating rules.

For keyword monitoring, stickied threads matter because a lot of buyer-intent conversation happens inside them. Someone asking for tool recommendations inside a weekly "Ask Anything" thread is a relevant match, but a tool that only surfaces top-level submissions will miss it. RedNudge and similar tools index comments inside stickied threads to catch these.

Unstickied posts drop back into the regular ranking. Mods will sometimes unpin a thread once a higher-priority announcement arrives, even mid-week, so the same recurring thread might live in different positions depending on what else the sub is dealing with.